Natusy Alves

Increased checkout conversion by 10% through redesigning e-commerce flows, leveraging behavioral analytics (GA, Hotjar) and multivariate testing.

Reduced design-to-development handoff time by 30% by implementing scalable UI components and adhering to design system standards.

Delivered 3 new design system components, utilized across 5 product lines, to significantly reduce design debt and implementation inconsistency.

Boosted session duration by 18% through redesigning product discovery journeys, informed by heatmaps and qualitative research.

Reduced customer support tickets by 15% by optimizing UX microcopy for CTAs, error states, and complex edge-case flows.

Presented comprehensive research insights and testing results in async formats (Notion, Loom) to facilitate efficient cross-functional decision-making.

Revamped user onboarding processes, contributing to a 10% lift in new user sign-ups and successfully onboarding over 200,000 annual users.

Accelerated design-to-launch cycles by implementing rapid prototyping, iterative design testing, and async collaboration strategies.

Improved development accuracy by creating pixel-perfect Figma handoffs and orchestrating async QA reviews with engineering teams.

Adapted and optimized workflows for multiple global time zones (US PST, CET, AEST) using async tools like Notion, Loom, and Miro.

Raised feature adoption by 25% through strategic redesigns of the product interface and successful launch of 4 major features.

Improved onboarding completion from 45% to 68% by conducting qualitative interviews and iterative usability testing.

Reduced customer churn by 30% via data-informed redesigns focused on high-friction interaction points.

Streamlined roadmap execution by 20% through tighter alignment between UX strategy and overall product vision.

Managed async collaboration across AEST/BRT time zones, consistently delivering within defined sprint cycles.

Reduced customer churn by 22% by redesigning critical product flows, informed by in-depth analytics, surveys, and session recordings.

Improved onboarding speed by 40% by restructuring information architecture and simplifying multi-step workflows.

Increased Customer Satisfaction (CSAT) by 18% by delivering targeted UI improvements based on user feedback.

Enhanced developer efficiency by 35% through the strategic expansion of the Figma design system with 15 new components.

Led remote usability tests and fostered async collaboration with product, engineering, and customer success teams to ensure alignment.

Defined the Minimum Viable Product (MVP) scope for content personalization features, leading to a 28% uplift in content engagement and a 15% jump in click-through rates.

Improved average time-on-platform by 12 minutes through strategic AI-driven content sequencing and UX optimization.

Achieved a 95% sprint completion rate by effectively managing backlog, OKRs, and fostering cross-team alignment.

Led async communication between engineering, data science, and design teams to ensure clear delivery and project clarity.

Boosted user sign-ups by 10% (over 200,000 annually) by redesigning the registration flow, informed by research and A/B testing.

Improved System Usability Scale (SUS) score from 68 to 82 through redesigned mobile and web interfaces.

Accelerated design cycles by 25% by implementing reusable components and optimizing Figma organization.

Reduced developer questions by 40% through structured, async-friendly documentation.